“How to get your products Specified in the Gulf”
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Learn how international manufacturers position their products with architects, consultants and developers before projects go to tender.
The UAE and GCC continue to offer strong opportunities for manufacturers of building materials, interior products, furniture, fit-out solutions and architectural systems. But entering the market successfully requires more than simply exhibiting or appointing a distributor.
Understanding how the specification process works, when key decisions are made, and who influences product selection can help manufacturers approach the market more effectively.
What You’ll Gain:
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Insight into active and upcoming UAE & GCC project opportunities
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A clearer understanding of how the regional specification process works
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Practical approaches for reaching architects, consultants, developers and contractors
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Sales and market-development strategies adapted to the Gulf
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A structured approach to establishing and growing your regional presence
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