The leading UAE sales & marketing event

for European fabricators of high quality building material entering the UAE market

The ultimate event targeting project business in UAE

This specialized event offers a unique and powerful gateway for building materials companies looking to penetrate the UAE’s booming construction market—a market that consistently ranks among the world’s fastest-growing and most dynamic. Designed to streamline your sales efforts and maximize impact, this event provides you with the strategies, insights, and connections you need to establish a strong presence and generate sustainable sales growth in Dubai, Abu Dhabi, and beyond.

Imagine direct access to an elite network of leading architects, project developers, main contractors, and influential decision-makers in the UAE’s thriving construction industry. Our event is not only a powerful business accelerator but also an unparalleled opportunity to learn from experts who know the intricacies of the market and can guide your entry with proven strategies and insights. From understanding the specific demands of the UAE’s building sector to discovering effective partnership models, we’re committed to setting you on a path to success.

Curious if this event aligns with your goals? To ensure a tailored experience, we’ve developed two dedicated modules within the event to address the unique needs of international companies. These modules are designed to equip you with in-depth market knowledge, practical tools, and actionable strategies for immediate application, making your entry into the UAE market as efficient and effective as possible.

Don’t miss the chance to be part of this exclusive gathering. We’ll announce the next event date within the 2nd quarter of 2025 as we finalize our planning and secure premier venues. Take the first step towards expanding your business in the UAE and join an event that brings you closer to high-impact opportunities in one of the world’s most promising construction markets.

Group meeting: Germany / Frankfurt

Selected group meeting for product requirements

Description: Group meeting of individually selected building material producers for the project required building material sectors targeting sales volumes in the UAE construction market.

Target: Parallel to the “top 3 UAE building products” events, we organize group meetings for specially selected companies producing building materials required for the construction projects we are working on presently.

Project Tour: UAE / Palm Dubai

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Meeting & project tour UAE

Description: Our experienced sales and marketing team in Dubai will arrange meetings for you with selected architects and contractors parallel to project site visits in the UAE. During your visit, you will be accompanied by our management team ensuring maximum efficiency.

Target: The target is to give you the chance to introduce your product range to selected and leading companies in the UAE and to get the right feedback out of the UAE construction market first-hand. This guided experience will give you confidence in making the right decision if and how to improve your business in the UAE construction market.

Do you want to save time and reach sales targets in the UAE?

The top 3 UAE building products event shows you how to increase your sales in the UAE construction market, saving your time and money.

Do you want to specify your product in master projects in the UAE?

The top 3 UAE building products event shows how to target leading architect firms through focused marketing activities, specifying your product for large-sized reference projects in the UAE.

Are you looking for a professional sales & marketing team?

The top 3 UAE building products event will give you an understanding of the UAE construction market by working with a professional team in the UAE having the mentalities of both countries.

Event Program

Shown below is the program for our event “top 3 UAE building products” for the entire three days planned for Germany/Frankfurt and UAE/Dubai.

Germany / Frankfurt

8:30am Arrival of participants

8:45am Welcome drinks at the reception

9:00am Event presentation / part .1

Overview

Introduction

Speakers

GTV Global

Market information

UAE market introduction

Legal structure UAE (law, license, legal forms)

UAE economy

Exhibitions in the construction sector

Projects introduction

Construction projects

Dubai

Abu Dhabi

other Emirates

Competition situation building material sector

10:30am Coffee break

11:00am Event presentation / part .2

Market segments & volume

Market potential analysis – top3

Building interiors & finishes

Building materials

Building automation & control

Detailed strategy

Sales & distribution concept UAE

Marketing & sales strategy

Market requirements & realization

Market development

Key to success, UAE construction market

Introduction GTV Sales Professional

Strategy

Sales & marketing concept

Possibilities to be present in the UAE

Feasibility study

Sales price development

Investment comparison

Next steps to improve your business

1:00pm Business lunch

2:30pm Selected group meeting / part .3

Group meeting for building material producers with products required for our projects

4:00pm Individual consultation / part .4

The individual consultation meetings will be reserved in advance

UAE / Dubai, day.1

8:30am Pickup from the hotel

8:45am Orientation meeting

GTV Global office, Dubai World Trade Centre

9:30am Architects & developers meetings / part .5

Arranged meetings with main architect firms & developers working on selected projects with the target of introducing your products and evaluating the possibility of specifying your company.

1:30pm Business lunch

2:30am Project tour / part .6

Arranged site visits to selected master projects & targeted projects with site engineers in Dubai and Abu Dhabi.

7:30pm Business dinner

Revision & evaluation of the day’s results

* Note: the availability of the architects & engineers will generate the final schedule, which will be customized for your company.

UAE / Dubai, day.2

8:30am Pickup from the hotel

8:45am Orientation meeting

GTV Global office, Dubai World Trade Centre

9:30am Contractors meetings / part .7

Arranged meetings with selected contracting companies working on projects matching your product lines and requirements, with the target of introducing your products and evaluating the possibility of generating immediate inquiries.

1:30pm Business lunch

2:30am Targeted customers / part .8

Arranged meetings with potential customers or customer groups, these could be researched through our and guided through your office. These companies could be for example out of retail, industry, manufacturing, application or other related market sectors.

5:00pm Wrap-up meeting / part .9

Revision & evaluation of all information gained to decide the next steps for your company in the UAE.

8:00pm Farewell dinner at the impressive Burj Khalifa Water Fountain

* Note: the availability of the architects & engineers will generate the final schedule, which will be customized for your company.

Left Icon Box + Flip Y Animation

Dr. H. Ouzaina Hankir, who holds degrees in Civil Engineering and International Business from Germany, is a visionary leader and CEO of GTV Global, based in Dubai, UAE. Under his leadership, GTV Global specializes in establishing and growing sales and marketing operations for internationally renowned building materials, interiors and finishes manufacturers in the GCC region, with a strong focus on the UAE market.

GTV Global’s success is driven by a uniquely tailored sales and marketing strategy for building material products in the UAE. Dr. Hankir’s extensive experience spans a broad spectrum of high-quality products, including formwork systems, scaffolding, steel reinforcement, construction machinery, windows, doors, flooring, coatings, park furnishings, lighting solutions, and advanced PV & BIPV structures. This expertise enables GTV Global to support key governmental and investment projects across the UAE, providing strategic value to manufacturers aiming to penetrate the region’s rapidly growing construction sector.

As an accomplished speaker approved by AIA and RIBA, Dr. Hankir brings invaluable insights to each presentation. In this event, titled Top 3 UAE Building Products, he will highlight lucrative pathways for your company to establish and expand in the UAE and GCC markets. Join him to uncover the potential, possibilities, and proven strategies to drive your business growth in this high-opportunity region.

Product group categorization

Our Top 3 UAE Building Products event focuses on the three most promising building material groups for the UAE market: Building Interiors & Finishes, Building Materials, and Building Automation & Control. Each group represents high-demand categories with substantial potential for German and European manufacturers to achieve strong market presence and significant sales growth within the UAE’s robust construction sector. These top three product groups align closely with the needs of the UAE building industry, where quality and innovation are paramount.

Below, you’ll find a breakdown of each category and its subgroups. For any questions regarding the compatibility of your products with these categories, please feel free to contact our office. Our consulting and marketing team is ready to provide expert guidance to support your market entry.

Building interiors & finishes

- Building materials: partitioning, false ceiling, raised flooring, dry interior finishing
- Doors / windows: wood, aluminum, plastic, glass, sunshade systems
- Floor & wall coverings: textile, glass fiber, paper, parquet, laminate, engineered wood

Building materials

- Stones: fiber cement & gypsum materials, facade systems, insulation materials, floor coverings
- Ceramics: sanitary technology / objects, accessories
- Chemicals: protection against heat, insulation materials, seals, decoration & industrial paints

Building automation & control

- Energy / building systems: air-conditioning technology, ventilation technology, solar building energy, building integrated photo voltaic, glass building materials, facades, glass structures, lifts & escalators
- Locks / fittings / security: locks, cylinders, fittings
- Gate & parking / systems: gate systems, gate & door drive technology
- Aluminum / steel: aluminium profile systems, facade systems, sunshade systems, railing systems
- Construction: formwork systems, scaffolding systems, plastering machines