The participation on leading events in the UAE is for our activities essential to keep in contact with customers and clients.
We choose to sponsor events, which are connected to our sales activities based on the following reasons:
Having a presence at a business event positions our business as an authority in our industry. We gain credibility by standing out from the pack of attendees and prominently displaying our products and marketing materials. Instead of just attending an event and looking for people to share our business card with, sponsorship brings attendees who are eager to find out about our business directly to us.
The event organizers spend time and money marketing the event to our target audience, bringing these attendees into the room. Our job is to come prepared to take full advantage of this opportunity by making sure to create eye catching, professional signs, marketing materials and product displays that draw attendees to us.
We have experienced that spending that same amount for advertising our business or less as a sponsor or vendor at an event is a much wiser investment that brings a greater return on investment.