Considering that we are concentrating on different product groups, the specific market potential always depends on the product of our clients and the sales & marketing strategy developed and customized from our side, which is utilized to advance the GCC market for every specific product group independently. In general, only companies that have a product range with high demand and proven potential for success will be selected to enter our sales & marketing network. All our clients’ products are studied through our feasibility study about market chances, market acceptance, competition situation, price levels and turnover expectations from both sides.
The existing market potential for these selected companies always has the highest chance of success in the GCC based on demand, requirement, competition, price and quality levels. The success here is dependent on the market potential of the individual product group and the support possibilities of the clients’ company.
As the market for building materials, furniture and interior fit-out products in the UAE became quite competitive after the financial crises between 2009 and 2012, the project business became more price-sensitive, and the market started to change, being divided into two main segments:
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- Selected high-quality product groups as listed in the categories below
- Low-quality and price sensitive product groups
The comparison between the different countries of the GCC region shows that the requirements are similar from market to market.
Product groups
Our sales & marketing activities concentrate on the below product groups. These product group categories have a high demand for quality products in the UAE & GCC markets. Please do not hesitate to contact our consulting & marketing team if you would like to assess the success potential of your product line in the UAE & GCC-Region.