Global Marketing & Sales activities targeting world leading architects

Our specialized consulting service “Global Marketing” was established in 2012, targeting world-leading architect firms with the focus to specify and approve building materials for mega projects in the GCC-Region. Soon the activities developed internationally with a special strategy entering these global-based architect firms in the USA, UK, China and the UAE region. Through our own created CECs for AIA registered and CPD seminars for RIBA registered architects, we are able to introduce our client’s product portfolio of building materials to selected and world known architect firms. The targeted result of these activities is to increase the demand of our client’s products, get our client’s products specified for targeted projects and have our client’s company listed as the approved supplier with selected architect firms.

Through this service we offer a customized and international marketing strategy, getting your products and company known and approved by first-class and internationally leading architect firms. The appropriate marketing activity, in combination with a professional performance will increase the market awareness of your selected product range and the related international sales volume.

CEC, (Continuing Education Courses)

AIA, (American Institute of Architects)

CPD, (Continuing Professional Development)

RIBA, (Royal Institute of British Architects)

Service related activities

We will organize and manage these special marketing activities efficiently and target oriented for your company.

Planning

Strategy

Creating and developing an international strategy targeting internationally leading architect firms to specify our client’s products and registering our client’s company as an approved supplier for ongoing and upcoming projects.

Seminars

Designing presentation tools for the AIA, with the target of making it as an approved CEC course. This will become an essential tool to introduce our client’s products and get the architects’ interest in the introduced product lines.

Courses

This point will be similar, following different guidelines and requirements fulfilling the RIBA regulations for approved CPD courses.

Global approach

Through our office in the UAE, we arrange international seminars and courses from 15 to 50 architects per event, introducing our client’s products following our target to increase the demand and related sales of our client’s products.

Additional targets

Additional targets of the Global Marketing activities are:

- Act with a focus on your company targets & interests
- Targeting international construction projects
- Meetings with decision makers & specification deciders
- Developing and realizing an international marketing approach strategy toward globally leading architect firms
- Creating and implementing international marketing activities, targeting the increase of awareness for your company & products
- Planning and implementing educational seminars for targeted marketing groups, like selected architects, designers, developers and contractors
- Guiding, training and supervising related agent and dealer structures
- Planning and participating in exhibitions, events and support in related marketing activities and product promotions